The Social Media Awards 2017 took place in Athens a few days ago.
Besides enjoying a beautiful evening dedicated to digital marketing, we received 2 awards and we are now an award-winning Social Media Agency.
Thanks to our collaboration with Up! Clothes & more

We were awarded bronze in the category Best Content in Social Media.
We built a Facebook page that surpassed its competition without an eshop or physical store, clearly as someone would note.
Additionally, we collaborated with Typosthes.gr and received a silver in the category Best Use of Social Media for a Corporate Brand.

Three years ago we started our journey and built a digital marketing company based on honesty and dedicated to delivering results for our clients.

We are grateful for this honor and promise to continue our creative, fresh, pleasant, and imaginative work.

The internet is evolving, and so are Social Media & Digital Marketing companies.
We are fortunate to be part of this evolution. Follow us!

If you need help with digital strategy from an award-winning Social Media Agency, we are here to discuss your business needs by setting up the most effective strategy.
Consult us now at 2315111555 or contact us via email at hello@vitaminmedia.gr

Is there something in common between a fashionista, a 5-kilogram burger, and a God of War?

Of course there is. It’s called Vitamin Media.

During this year’s Social Media Awards, we sent five of us to lift the cup for the other 11.

Specifically, we won these awards with the trust of our clients:

Forebelle: Best on Instagram: Best Overall Presence on Instagram

Forebelle: Best Use of Social Media for a Corporate Brand / Fashion & Luxury

Brothers in Law: Best Social Media Strategy: Best Social Media Strategy for PR

Brothers in Law: Best Social Media Strategy for Event Promotion

Seven Spots: Best Social Media Strategy: Best Social Media Strategy for Sales

Seven Spots: Best Use of Social Media for a Consumer Brand / Retail

…to all our clients and partners, who trusted us and gave us the opportunity to create and grow,
see you soon.

Phone: 2315111555

Email: hello@vitaminmedia.gr

The spring of 2020 will remain in everyone’s memory, as the global health crisis caused by the coronavirus pandemic found us immobilized at home in quarantine, with the market closed, strict restrictions on minimal outings, and a sense of fear looming about what was to come. Few companies managed to stay open, focusing on essential goods, one of which was the TsakirisFamily, which not only continued to supply its sales network uninterruptedly but was also preparing for Easter, the peak of its purchasing power, due to the Easter egg. A real-time marketing campaign was necessary.

On our part, we had to think about how to prepare the ground, addressing the negativity that had arisen. The margins were tight, the situation had to be handled with respect and delicate handling, without losing essential elements of its communication strategy, such as humor.

The central idea was adapted to the overall message #menoumespiti of the Ministry of Health and found application in all communication steps of the brand. The slogan “Stay in your eggs!” became the voice of Tsakiris Family aiming to combine information and encouragement for compliance with protective measures, with entertainment.

Initially, it was branded and added to every communication point during this period. It became a series of thematic posts on social media and part of the communication for the company’s Easter television spot. The audience of Tsakiris Family heard “Stay in your eggs!”, participated in the contest on Facebook, and uploaded their recipe to the egg recipe challenge on Instagram. Then, “Stay in your eggs!” became the voice of “Spitaki”, a persona that… stayed home (My home… My Spitaki) and advised us on how to spend creative time during quarantine, provided instructions for protection against the virus, and valuable nutritional information about eggs.

Subsequently, our communication turned to Easter, which was very different this year. We made “Easter as a family” and ensured that Tsakiris Easter eggs reached as many homes and tables as possible, through contests and CSR actions that generously gifted festive eggs to healthcare and safety professionals who were on the front lines of the battle against the coronavirus.

The result was positive, the audience’s response and interaction justified us, as they responded very well to our communication strategy, with increased engagement and reactions across all channels. The community embraced our strategy and the mission of Tsakiris Family was accomplished: We… stayed in our eggs and Tsakiris eggs accompanied us during the difficult hours of isolation!

Would you like us to stand by your side designing your business communication strategy for the upcoming period?

We would be happy to see your message: hello@vitaminmedia.gr

Viral Campaign, municipal elections 2019: Faye K. Olympiou – Oly for the City!

How the graphic nature of the local elections and the overall spamming atmosphere from the candidate municipal councilors can inspire the creation of the most viral campaign of the year? The Vitamin Media, taking advantage of the pre-election campaign of the local elections, found fertile ground for the implementation of the most creative campaign of the year aimed at informing and educating the public regarding fake news, managing through this, the presentation of a case study project with a strong dose of humor.

The central idea was to create a spoof pre-election campaign, a fictional candidate for the municipal elections! The starting point of the creative thought was – what else? – the plethora of eccentric -to say the least- campaigns of several candidates, some of which were discussed and spread precisely because of their eccentricity (either in terms of design or message). Our candidate was named Faye K. Olympiou, while her central slogan was defined as “Oly For The City”. Although her name and the initial of her middle name indirectly referred to the nature of the candidacy (read as fake) and the positions she expressed were at least exaggerated, the graphic approach referred to a candidacy that could convince the average user of its validity (a fact that is evidenced by the results, the comments and reactions of the people).

The main goal was to implement an online viral campaign aimed at informing and educating the public regarding fake news, with a primary focus on social media. Its timing would coincide with that of the pre-election campaign for the local elections, and for this reason, it would need to embody the spirit of the contest while also standing out from the clutter of messages from hundreds -even thousands- of candidate mayors and councilors. Using the theme of the (fake pre-election campaign) the relevant audience was approached – residents of Thessaloniki over 18 years old, thus potentially voters in the upcoming municipal elections.

To achieve the goal, a microsite was created (www.ogtp.gr), while the main promotional tool was Facebook and complementarily Instagram. A Facebook Page was created (Faye K. Olympiou – Oly for the city), as well as the Instagram account (@ogtp.gr).

The result of the above effort was a viral campaign, as beyond the countless comments and buzz on social media, we saw mentions in several of the largest media in the country and Northern Greece, as well as in many industry media (advertising.gr / marketingweek.gr / publishitmagasine.gr / gazzeta.gr / makthes.gr / voria.gr / typosthes.gr / seleo.gr / vimapress.gr / metrosport.gr / tvopen.gr / mycampus.gr / pagenews.gr / and many more)

Faye K. Olympiou was even invited to one of the largest television channels in the country:

A candidate caught our attention… And she had it!
Faye K. Olympiou. Woman, working, candidate.
Her central slogan, Oly For The City!

Her main goal was to inform and educate the public regarding fake news. Alongside her, thousands of citizens commented, applauded, criticized, or shared her literally fantastic positions. Because many believed she was real. And quite a few hoped she would be…

From the interview with Nikos Parcharidis, digital marketer and CEO of Vitamin Media at the Athens-Macedonian News Agency / FM 104.9 and the show “First Good Evening” with journalist Varvara Kazantzi.

In the aftermath of the pandemic that brought a second lockdown to our country within the same year, trade maintains its existence and transforms into ecommerce for modern needs.

Maintaining an eshop is the only outlet for traders, and indeed the need is directing even small shops down this path at the last moment. Even local markets are rushing to invest in the creation of online stores as this will help them recover by receiving support from the local community, but it will also open up to a larger market, nationwide.

Creating an eshop is a dynamic process, in which the entrepreneur and the company are involved with significant requirements for good cooperation, so that there is organization and flow. The entrepreneur must provide the information, the directions for the architecture and categorization, and organize the listings, price changes, etc. The company plays an active role, as it takes on technical support, organization and implementation of content and imagery, consulting, training of the entrepreneur, as well as advertising, producing promotional research, and whatever is needed for each sector.

With the need for merchants to “open up” to ecommerce, the question of how quickly an online store can be set up is reasonable. One month could be a realistic scenario, considering the coordinated management of the involved sectors such as banks, courier companies. However, both the implementation time and the cost vary depending on the requirements and ambitions of each entrepreneur.

If 2020 should teach us anything in terms of marketing, it is the need to invest in ecommerce and digital marketing. The journey so far has shown that entrepreneurs’ interest in online shopping, digital promotional actions and campaigns is increasing. This is certainly an investment that will be needed in the future, as the consumer public has become accustomed to online shopping, which leads to an increase in online sales.

Research by Ierax Analytix for Vitamin Media

“Research is creating new knowledge” – Neil Armstrong
You don’t need to be an astronaut to seek in-depth knowledge and conduct thorough research to shed light on your own inquiries and questions. After all, the world of digital marketing is vast like another universe and complex like a labyrinth, where theory and application are judged on a case-by-case basis.

Always carefully examining the trends in digital marketing, we focused our attention this time on real-time marketing, the power and impact it has on advertising. Thus, in collaboration with Ierax Analytix – which we chose for its prestige and effectiveness – we conducted an online survey during October – November 2020, in which 940 men and women participated nationwide.

The results captured our interest in a multi-layered way, confirming that real-time marketing actions certainly resonate with the general public, as they incorporate current events into their character, while having a significant impact on advertising, since a large percentage of the audience recognizes and seeks them out.

Let’s refer to the statistical results that the research led us to:

Initially, it seems that the power of marketing today is recognized by the public, as 87% responded positively. In fact, among younger age groups (<33), this percentage reaches 92%.

The opinion of the public that the connection of current events in advertising is very or quite important is also high (83%), with these percentages reaching 88% in the 23-26 age group, while 91% in the 27-33 age group. However, regarding real-time marketing, the percentage of those who react or comment on such actions is quite balanced. (47% yes and 53% no)