Softweb acquires 70% of Vitamin Media

Softweb acquires 70% of Vitamin Media

Thessaloniki, 06/02/2025

Softweb Adaptive I.T. Solutions, a leading business software development company, announces the acquisition of 70% of the total shares of Vitamin Media, one of the most distinguished companies in the field of digital marketing and advertising in Greece. The acquisition is made for a total price of €655,200, confirming Softweb’s strategic commitment to continuous growth and strengthening its activities.

This collaboration unites two market leaders, creating a unique force that combines cutting-edge technology and creative strategies.

The new group embodies the message: “Technology meets creativity” and is committed to leading Greek businesses to a new level of growth and innovation.

The goal of this strategic partnership is to provide comprehensive solutions that meet both the technological and communication needs of businesses. With a core vision of the digital transformation of its clients, the group aims to establish itself as the only provider in Greece with the expertise and dynamism to offer such comprehensive services.

The next day marks the creation of an innovative environment that will provide its clients with advanced digital tools, communication and promotion strategies, while also creating value for the group’s shareholders, enhancing its competitiveness and commercial superiority. The group aspires to become a leader in the field of digital transformation, setting new standards for how businesses modernize and grow.

Statements

Nikolaos Parcharidis, General Manager of Vitamin Media:

“Our collaboration with Softweb opens new horizons for providing comprehensive solutions to our clients. The integration of our creativity and strategy with Softweb’s technological capabilities creates unique opportunities for growth and innovation. We believe that this union will change the market dynamics and allow us to become pioneers in providing solutions for the digital transformation of businesses in Greece.”

Charalampos Dimitrakopoulos, President and CEO of Softweb Adaptive I.T. Solutions:

“The acquisition of Vitamin Media is a significant step towards achieving our vision for a pioneering group that combines cutting-edge technology with creativity. Our clients will benefit from a unique experience, ranging from the development of digital tools to their strategy and market promotion. Together, we are setting new standards in digital transformation and strengthening our position as market leaders. This move is not just a strategic business decision, but also a commitment to creating value for our shareholders.”

Investors interested in more information can contact Mr. Theocharis Tsiroplos at 211 850 8385 or via email: ir@softweb.gr.

Softweb S.A., a leader in the New Technologies sector and listed on the Athens Stock Exchange, specializes in the development of Web and Mobile Business software and implements a comprehensive plan for the digital transformation of businesses. Since its establishment (2008) to date, it has implemented over 1800 technological projects in Greece and abroad.