TikTok Update: 4+1 tips for the constantly evolving platform

TikTok is the platform that has established its position among the most popular social media and continues its upward trajectory dynamically!
But what are the key steps one needs to follow to succeed on this platform?

#1: 9:16 vertical full screen videos

This app combines features that create the perfect platform. Mobile-first, full screen video, sound on, and authenticity create an amazing environment.
Over the years, TikTok is starting to transform into a search engine, with 40% of Gen Z preferring it for research over even Google. Although television remains the number one source of information, we see that young people spend more time on TikTok than on TV!

#2: True and entertaining stories

The core principle of TikTok is authenticity and fun. To capture the audience, one must create content that is real and funny.
Storytelling does not necessarily mean it has to be long or elaborate. It could be anything from everyday life with a more personal and entertaining touch. Regardless of the form it takes, storytelling enhances the overall quality of content on TikTok and facilitates stronger connections between creators and viewers.

#3: Keep up with the latest trends

However, to reach more users, it is important to follow trends. TikTok “lives and breathes” trends, and every brand can “leverage” them to create impressive content tailored to its own niche.
Specifically, there are 3 types of trends, all of which can be used by brands.
Their differentiation is primarily based on their longevity.
The category “moments” refers to trends with a lifespan of a few days or weeks (e.g., Wes Anderson – movie trend, Bravo Phaidon – sound). Next is the category of “signals,” which refers to trends with a lifespan of months or even years (e.g., storytimes, transitions, challenges). Last in our distinction is the category “forces,” which refers to trends lasting over a decade (e.g., body positivity, veganism).

#4: Short and concise videos

Viewers often use TikTok among other activities or during short breaks. Short videos are convenient to watch, share, and thus increase the chances of going viral.
Also, it is very important for anyone who wants to succeed to be to the point, authentic, and honest on the TikTok platform. There is no need for exaggeration in editing or filming.

Kind Reminder: Less is more!

Sources: Prabhakar Raghavan, a Google senior vice president, said at Brainstorm Tech 22 conference in July (2022).