Campaign for Alterra’s smoothies

Alterra is back on the television “air” with a fresh and extremely summery TVC for the promotion of smoothie products, signed by Vitamin Media.

The collaboration continues for a second year, in the production of the spot and the purchase of television airtime, and this time it impresses by paralleling the freshness of the products with the modern mentality of consumers. The spot showcases four distinct packages with unique fruit combinations and explains the minimal preparation time for someone to make it at home.

For its production, modern applications were chosen in colors as well as movements, presenting quick transitions of fruits with a specific movement pattern, while the design of the 3D visuals was handled by F/8 Studio.